Nike: Nike+ Kinect Training
Nike+ Kinect Training is a personalized training experience built from the ground up with athletic expertise and inspiration from Nike coupled with powerful and precise technology from Kinect for Xbox 360.
Building an game and it's ecosystem
From designing interface, props, environment, understanding gestures with Microsoft Kinect, to designing a companion app or creating icons, this project was a true design* challenge overall and a great opportunity to innovate.
Creating a design system that feels coherent, integrating data and coming up with a fitness measurement visualization (Fuel Print) were some other challenges that we came across and forced us to push the limits of what fitness games were at the time.
Who
Creatives: Xavier Jacob - Robert Thomsen - Mike Yee - James Chorley - Stephanie Lindgren