NRG.com
Create an industry defining energy modular website.
Role: Associate Design director
Responsibilities: Page layout design, interaction direction, content capture (photography direction)
Building a system of modules
We worked with NRG on rethinking how they should be creating new leads on their website. Our approach was to create a website that will expose different type of content depending on the audience. The best way to achieve it was to create a set of modules that could be rearranged to create unique pages.
Iconography
As a part of the redesign of the website, we developed a set of icons that reflects NRG's more modern and human design language.
Photography and Video
Capturing NRG from inside out.
B-roll for ambient videos shot on drone.
WHO
Senior Designer - Riley Warner
Designer - Amalia Fredericksen
Associate designer - Sandra Zhovner
UX Director - Jason Glover
UX Senior designer - Eric Quist
UX Designer - Aimee Reed
UX Associate designer - Yanci Wu